Blinkwashing was an interactive YouTube experience that allowed people to control the video they were watching with their eyes. When the viewer blinked, the player seamlessly transitioned between different films featuring the same script about Virgin Mobile’s offerings,picking up precisely where the last one left off.
To be able to cut seamlessly between all the videos at any point when someone blinks. That meant we had to film 25 two minute videos each in one long take. Some of my full favorites are below.